T.V.PRASEED

Strategic Program/Project Manager

MAI!!

L praseedtv@yahoo.com

CELL 858-729-4453

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De ! dicated, results-oriented Project Manager, with over 12 years of on-time on-budget project delivery

including complex, large-scale and global projects. Led international teams of 75+ and controlled

project budgets in excess of $30million. Effective coach and trainer with the ability to motivate

and organize teams. Maintain continuous alignment of program scope with strategic business

objectives, making recommendations to modify and improve the program when necessary. Creative

problem solving and time management skills coupled with outstanding interpersonal skills

facilitate tangible and seen results… an “out of the box” thinker with strong analytical and critical

thinking skills.

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SKILL SET

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▪ Hybris, AEM, Endeca, ATG, SiteCatylst

▪ Business Development Initiatives

▪ E-Business Strategies and Technologies

▪ Web-to-print strategist

▪ Web, Print and Broadcast Advertising

▪ Product Launch Strategy and Execution

▪ Partnership and Alliance Building

▪ Online Relationship Marketing

▪ Analytics and Market Awareness Building

▪ User Acquisition and Retention

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E !DUCATION

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CERTI !

MBA ⁞ ITU, San Jose, U.S.A.

MTECH ⁞ IIT, Bombay, India

FIED

ATG Personalization | ATG Commerce

Relationship Marketing | Adobe - Site Catalyst

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PROFESSIONAL !

O !CT’13-SEPT’14

EXPERIENCE

TE CONNECTIVITY

eBiz Digital Project Manager

RES !

PONSIBILITIES

Provide leadership and manage high-impact global IT projects which is focussed on digital experience,

product information management, eCatalog delivery (Hybris), Content Management Systems

(Adobe CQ), Search (Endeca), Metrics (SiteCatalyst) and other internet related offerings. By

teaming with executive management, business unit representatives and IT stakeholders, this

leader will provide website experience, project leadership, business process expertise and systems

analysis skills to design and implement digital solutions.

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J !AN’09-DEC’12

DELL

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U.S. (TEXAS)/INDIA

U.S. (PA)

Project Program Management Senior Advisor for Product Launches and Creative Communications

RES!!

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PONSIBILITIES

Project management of global web content creation for the OptiPlex and Precision Desktop

range of Dell products globally from requirements to go-live to post-live analysis. Accountability

of deliverables, define roadmaps, establish / stretch goals, setup guidelines, execution

and testing and governance structure for teams. Worked closely with Business Divisions

globally to ensure relationships, expectations and strategies are met with KPI and

ROI indicators. Implemented and integrated social media and community tools to enhance

online customer care outreach capabilities and backend infrastructure support. Also

was instrumental in working with Digital agencies of Dell in implementing the branding across

the go-live products. Used Adobe Site Catalyst for data analysis, training for business teams,

communicate analysis deep-dive reports to senior management, documentation of requirements

and enhancements.

ACHIEVEMENTS

▪ Certified Social Media Ambassador for Dell

▪ Created the first in-house newsletter for India Operations Team which spread to other regions

adopting similar communication vehicle

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▪ Worked with Nonprofit organizations and established unique communication newsletters for

potential employees. Participation increased by 25%

▪ Relationship building with Asia Pacific Segment and US operations via planned meetings,

newsletter boards and status monitors. Efficiency increased by 25%

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J! !

UN’06-DEC’08 MCFADYEN SOLUTIONS

Project Manager for Marketing, Strategies, Brand Positioning

RESPONSIBILITIES

Led team that designed, selected, implemented and rolled out / installed the million dollar

ATG eCommerce product to Fortune 500 organizations like GAP, Tommy Hilfiger, AE,

Scholastic, Armstrong, NutriSystems and Jostens to name a few. Project management,

sales pitch, cost planning/budgeting for KPIs and ROI, creation of products/services

from strategy, requirements to go-live stages. Associated and worked with Technical Teams for

development of full lifecycle implementation of ATG Commerce. Business trips with

clients in the U.S. was a major engagement in this role. Use of Omniture Site Catalyst for

clients in terms of training business users, documentation and requirement gathering, analysis

of reports and deep-dive reasons for management team.

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ACHIEVEMENTS

▪ Increased employee strength with planned HR events like job fairs, online portals, and university

penetration. Reduced attrition rate and doubled employee strength by 200%.

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▪ Published book on ‘ecommerce Strategy’ – the first by a system integration company now

available on Amazon.com

▪ Helped clinch deals worth $500,000 and more with creative sales pitch and increased company’s

online portfolio by 65%

U.S. (D.C.)/INDIA

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▪ Co-ordinated creation and implementation of all print and broadcast advertising, image building,

collateral sales support materials, direct mail, special events, relationship marketing, and

electronic marketing. Increased awareness of the organization by 45%

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F! !

EB’98-JAN06

EMIRATES AIRLINE

Internet Communications Controller - Online

RES !

PONSIBILITIES

Served as the nexus among all Web disciplines, interactive /design agencies, external partners,

internal designers and developers, hosting providers, and content providers. Instrumental in

maintaining web content, working with marketing team to position relevant strategies online

globally, testing and looking at enhancements and communicating with senior management on

KPIs and ROIs. Was actively involved in implementation of Omniture. Trained business owners

and communicated deep-dive reports to senior management. Translated requirement gatherings

to effective modules by management of teams.

ACHIEVEMENTS

▪ Developed the industry’s first extranet site to enable its agencies to co-ordinate marketing and

creative efforts worldwide. Increased efficiency by 65%

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▪ Implemented the Airline’s first Online Booking Engine and tied the marketing assets and loyalty

programs. Profit revenue increased to 15%

▪ Delivered 54% ROI from marketing efforts by employing a shrewd balance of Internet and traditional

print and broadcast medias to maximize results

▪ Brand positioning in media slots increased awareness of the organization by 45%

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A! !

WARDS

▪ SMAC AMBASSADOR for DELL

SMAC (Social Media and Community) Ambassadors / Professionals are the brand voice for

Social Media for Dell to the outside world. Engagement includes building strategies, projects,

and scenarios to help drive Social Media for Dell

▪ EMPLOYEE OF THE YEAR for EMIRATES AIRLINE

for being able to successfully design, develop and deploy the extranet site which envelops the

airline’s fleet of agencies to come on a single platform to discuss, market, design, and implement

ideas

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UAE/UK

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